After an enormous 9 month engagement, the curtain has finally risen on DreamWorks’ latest animated feature and our unusual project creating a live action story of comic conspiracies and extraterrestrial mayhem to tie-in directly to the animated film. Juggling live action, animation, and comedy all at once proved to be extremely challenging, but I think we acquitted ourselves nicely. Here’s a scene I directed towards the end of the campaign spoofing a certain recent monster flick with the help of the animated cast of “Monster vs. Aliens.”

In this project, we wanted to help encapsulate the offbeat comic sensibility of the characters in the movie and reach out to the 18-25 year old demographic in way few animated films can. Because this movie took a satirical swipe at B-movies and science fiction classics, we needed an ongoing tale that was just a tongue-in-cheek and funny. So we invented a paranoid blogger named “Jeffrey Freedman.” A kook who lives in his mom’s basement and rants about the government using science fiction movies and books to disguise the truth from the American public.  One of the videos even had him accusing real scifi enthusiasts at the World Science Fiction convention of being part of the conspiracy.

Freedman eventually became so enraged by the government cover-up that he “crashed the movie premiere” and confronted stars like Reese Witherspoon, Will Arnett, and Hugh Laurie about their role in the conspiracy:

The rest of the tale involving 80s workout tapes, flying dogs, and the New World Order can be found at Jeffrey Freedman’s blog: TopSecretConspiracy.com. The Top Secret Conspiracy project got rave reviews from scifi sites, movie fans, and forums as well as racked up hundreds of thousands of viewers. But the best part of this whole project? When it finally concluded I received a very gracious email praising our fine work from none other than the CEO of Weekly World News journalistic home of Bat boy and the alien who met with Ross Perot. Now that’s an endorsement.

Fun Trivia: If you watch the opening scene of “Monsters vs. Aliens,” you might spot an homage to Top Secret Conspiracy in the film’s sequence with the Artic Defense station.

“Terminator: Dark Discovery” behind the scenes video:

It all ended with a very cool honor for all of us involved in “Terminator” from this year’s Webby Awards!

It is my pleasure to inform you that Terminator: Dark Discovery has been selected as an Official Honoree for the Online Guerilla & Innovation category in The 13^th Annual Webby Awards.

As a result of the exceptional quality of submissions this year, the Academy has recognized outstanding entries as Official Honorees alongside our Nominees and Winners. The Official Honoree distinction is awarded to the top 15% of all work entered that exhibits remarkable achievement. With nearly 10,000 entries received from all 50 states and over 60 countries, this is an outstanding accomplishment for you and your team.

Congratulations!

YOUR OFFICIAL HONOREE LISTING:

Your listing on the Webby site is located at http://www.webbyawards.com/webbys/current_honorees.php?season=13

DIY DAYS SF – The Art and Science of Crowdsourcing

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I’ll be part of a panel “The Art & Science of Crowdsourcing” at DIY Days this Sunday.

Lance Weiler, the film director behind The Last Broadcast and Head Trauma, has organized an interesting discussion series across the US that is called “DIY Days” (Do-it-Yourself Days). The series of live conferences / discussions known as DIY DAYS is happening in LA, SF, Boston, NYC and London. According to Lance, their goal is to explore filmmakers and storytellers in this day of shifting film distribution systems.
Presented by From Here to Awesome and Current TV – DIY DAYS aims to answer these questions with a day of panels, roundtable discussions and workshops: A look at how to fund, create, and distribute and sustain.

Here’s the panel I’ll be appearing on at 111 Minna in SF this Sunday:

2:15 to 3:15pm
PANEL: The art and science of crowdsourcing
There is power in the crowd. When they rise up they can fund, create, distribute and promote. But how do you turn an audience into an active community where members become collaborators? Panelists: Slava Rubin (indieGoGo), Skot Leach (Lost Zombie), Jason Harris (Mekanism), Bryan Kennedy (Mobmov.org), Blair Erickson (Millions of Us) Discussion Leader: Lance Weiler

More about DIY Days here:
http://diydays.com/

ARGs and Extended Media Experiences -

Connecting ARGs with marketing can be both an amazing challenge and an amazing experience for both player and puppetmaster. The members of this panel are uniquely poised to offer insight into the various ways that ARGs can be used to generate buzz and excitement for other media properties, as well as the challenges and hurdles required to navigate the terrain of expanding copyrighted properties, such as TV shows, video games, and movies.

Joining me will be moderator Evan Jones owner of Stitch Media (who I worked with on Terminator and recently Holomove), Yomi Ayeni the Creative Director of Expanding Universe, Elan Lee founder of 4th Wall Studios, and Lance Weiler director of the movie “The Last Broadcast.” Should be an awesome discussion!

Update:

ARGNet has an article about the proceedings HERE.

Already the recipient of an LACP Spotlight award, last fall’s WWE SummerSlam in Gaia campaign has been recognized as an Honoree by the International Academy of Digital Arts and Sciences, best known for putting on the Webby Awards, aka “The Oscars of the Internet” heh.

That means we get to put up this cool and very official Webby logo on our blog.  Kneel before our Webby power!

For several months, I’ve been working on writing and directing a top secret project to create a live-action thriller alternate reality game campaign. 2 weeks before the launch of the new Fox show “The Sarah Connor Chronicles” a website for an unusual company appeared. In their first video they claimed to have developed a tachyon camera that sensed faster-than-light particles and could therefore generate images of the future. Their first blog post generated significant online controversy, with 53 posts suggesting ways of testing the camera’s capabilities. In their second video, the researchers followed the audience’s suggestions, taking photos of mirrors, newspapers, and cityscapes. The images they revealed suggested a dark and apocalyptic future. Soon the audience became directly involved in the story, digging up similar camera devices around the United States. Finally, the researchers found themselves being hunted by a deadly entity seeking to stop their work permanently. The drama built to an explosive conclusion in the parking lot of Enitech’s offices.
Now that it’s concluded you can watch the full story from start to finish. If you want to know more, check out Enitechlabs.com.

Links to more press coverage of the Enitech saga here, here, here, here, here, and here.

Special thanks to Evan Jones over at Stitch Media for all his incredible help and expertise on this project. Some of my behind the scenes photos:
http://www.flickr.com/photos/blairerickson/sets/72157604264425470/

And now there’s a little pointy award now sitting on my very messy desk at work ready to impale someone if they should trip.